Testimonials
Channel directors, partnership leads and the teams who had to run the programmes afterwards.
Client programmes
Two programmes clients are happy to have named, in their own commercial terms.
FUJIFILM X Rewards
Built for the people who actually make the recommendation on the shop floor: online and offline resellers including Teds Cameras and Digidirect, across four camera categories from $1,000 to $15,000.
The brand sat fifth in category when the programme launched. Twenty per cent year-on-year growth followed as a direct outcome.
Bridgestone Dealer Rewards
Bridgestone used rebate structures to drive volume and sales growth across its 150 dealers, with rewards adding a layer of emotional connection to what had been a purely transactional channel relationship.
I designed the programme end to end — data modelling, business case, reward attribution and tiering to optimise engagement and behaviour — plus more than 50 sales tools for territory, state and national sales managers.
Reviews
Verified reviews left on the LinkedIn services listing by the clients and category managers who commissioned the work.
Tim Southey Consumer Category Manager, Bridgestone Australia & New ZealandMark was insightful and proactive. He came to the process with a wealth of experience and added value at most turns. He was solution focused and made our interactions easy — nothing was ever a problem.
Liam Nako National Retail Account Manager, HPMark was instrumental in the proposal, launch and implementation of an extremely successful rewards programme whilst I was at FUJIFILM. He continuously pushed, followed up and came up with strategic ways to find a solution. The programme led to significant growth in market share and mindshare amongst key retail staff nationally.
Brett Pitt National Manager, Trade Service Centres, AlemlubeClear communication throughout. Very good knowledge base and displayed expertise in the area, and was very engaged to find a solution to suit our business. Good negotiation skills and aimed for a win-win. Handover was pleasant and the team were onboarded well.
Dulanki Matthews Marketing leadership — brand, growth and performanceMark was the expert we chose to team up with for our B2B partner initiatives. His strategic thinking and ability to really listen to business problems, find solutions and go the extra mile ensures his clients are more than satisfied. His wealth of experience, solid commercial acumen and passion for B2B loyalty and growth speak for themselves.
Farhan Rossi National Marketing ManagerI had the pleasure of working with Mark and was truly impressed by his professionalism, reliability and attention to detail. His responsiveness and dedication made the entire process smooth and stress-free. Looking forward to working together again in the future.
More feedback
He asked better questions in the first week than our agency had managed in two years. By the end of the diagnostic we knew exactly which partners were carrying the rest.
Mark is the rare commercial mind who can hold a room of finance people and a room of distributors, and say the same thing in both without diluting it.
I reported to Mark for four years and learned more about commercial selling than in the decade before it. He gives you the real numbers and expects you to have a view.
Merging two dealer programmes could easily have cost us half the network. Mark ran the consolidation so carefully that partners barely noticed, which is the highest praise I can offer.
What I valued most was the handover. Six months after Mark left, the programme was still improving — because the team owned it, not him.
He told us not to buy the platform we had asked him to help us buy, and explained why. That conversation saved us the better part of a million dollars.
Behind the quotes
Several former clients are happy to take a call. Ask and I'll make the introduction.
