Are you tied to a platform?
No. I take no commission, referral fee or reseller margin from any loyalty or incentive vendor. That is the whole point.
Contact
Let's talk about your channel.
Whether it's a full incentive redesign or a second opinion on a vendor proposal, the first conversation is always free and usually useful.
Direct details
Reach me directly
- Email mark@b2bloyalty.com.au
- Telephone +61 2 5550 0182
- LinkedIn linkedin.com/in/markfarrell2
- Based in Sydney, New South Wales, Australia
- Trading as B2B Loyalty · ABN 26 701 779 076
- Registered address New South Wales 2251, Australia
- Response time Within one business day
Elsewhere
Availability
Taking on one new retained engagement per quarter alongside short diagnostics and board advisory — and open to the right permanent or fractional channel leadership role.
Send a message
Tell me about the brief
Before you write
Questions I'm usually asked first.
How small is too small?
A two-week diagnostic is a perfectly good place to start. Some of the best engagements began that way.
Do you work outside Australia?
Yes — mostly New Zealand, South-East Asia and the UK, remotely with periodic travel to the client's offices.